Influence U.S. consumers decision
An analysis of the variables that influence U.S. consumers’ decision to buy a new foreign or domestic automobile.
The model that we will use will compare the independent variables (such as safety ratings, income, reliability ratings, domestic sales, and quality) and see if they have an effect of the sales of foreign or domestic vehicles.
Hypotheses:
• The higher the income the more likely a consumer will purchase a foreign make holding all else constant.
• A consumer will be more likely to purchase a domestic vehicle if it has a higher safety rating holding all else constant.
• The more reliable a domestic vehicle is the less likely a consumer will purchase a foreign automobile holding all else constant.
a foreign automobile holding all else constant.
• If a consumer lives in a region that is dominated by domestic brands the more likely a consumer will by a domestic car holding all else constant.
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